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Old 19-12-2018, 01:15 PM   #986
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Lauren Wills
Freelance Journalist and Environmental Research Intern | Bristol, UK | Contactable via [email protected]
Finnish burger chain Bun2Bun is ditching the animal products and introducing an exclusively vegan menu in a bid to do its part for the environment.

Launching this week in Helsinki with three locations, Bun2Bun is now the nation’s first-ever vegan burger chain. The company has operated since spring, serving meat-based patties; speaking to News Now Finland, Bun2Bun co-owner and chef Pertti Kallioinen explained the change. “Why to change everything? Because I think as an entrepreneur I need to do my part as well for the environment,” he said.

Kallioinen and co-owner Pasi Hassinen already run two vegan-friendly chains, so it seemed logical to them that their next move would transform Bun2Bun with plant-based burgers.

The pair doesn’t think the new menu will deter meat-eating customers, though. “We’re not trying to make [it] a big thing that we’re vegan, we’re a burger chain but everything is vegan,” Kallioinen explained. “Everyone should start to think more about vegan options. Vegan is not bad. It’s very tasty.”

The vegan patties are from Beyond Meat, a California-based food tech company famous for its pea-protein Beyond Burger, which replicates the taste and texture of a beef patty and even “bleeds.” In line with Bun2Bun’s new eco-ethos, Beyond Meat received the United Nations’ “Champion of the Earth” recognition earlier this year for developing this sustainable beef alternative.
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