It has the texture of thick toothpaste, but a consistency of Vaseline, greasy but soluble in the mouth, mine was not apple flavoured and tasted like cheap horrible coffee, but because i have strange taste in things it became an acquired taste, mmmm interesting, but i think you are hesitating purchasing online because you think the authorities are going to be knocking on your door, if that is the case then go and get your jim jones juice now, because when the time comes to tell them to their face