Media suggesting taking out 'loans' to pay for energy bills - big mistake if you do!

[Grumpy Owl]

DON'T DO IT no matter how much of a 'good idea' you think this is!

 

Searches for 'apply for a loan' explode by nearly 300% as worries mount over soaring energy bills

More worried families considering taking out a loan to help them pay extortionate energy bills

Quote

More desperate people are considering taking out a loan to help them pay sky-rocketing energy bills and other costs, analysis of search data has revealed. Google searches for 'apply for a loan' surged by 295% at the end of last week after it was announced energy bills for the typical household would rise by 80% to more than £3,500 in October.

And amid uncertainty about what help will be coming from the Government, it appears to show more families are worrying they will not be able to manage on their current income, exploring the possibility of a loan instead to help tide them over. Anyone thinking of turning to loan companies had been urged to think carefully and conduct thorough research first.

The rise in Google searches about loans was the highest in more than a year. Searches for just the term ‘loans' have rocketed by 123% since the announcement was made, analysis of Google trends by finance experts Loan Corp revealed.

It comes amid concerns low and even middle-income households will struggle to manage this winter without significant intervention from the Government. Birmingham Live has set out what needs to happen from expected new Prime Minister Liz Truss here.

A Loan Corp spokeswoman said: "This week the British public have been faced with the news that energy prices are set to rise exponentially in the coming months, leaving many looking for alternative means to make ends meet.

"However, the latest Ofgem announcement has also encouraged a surge of online interest in taking out a loan, highlighting the massive impact the cost-of-living crisis is having on the public. Taking out a loan is a decision that should be made with thorough research and with costs across other sectors rumoured to continue to rise, it will be interesting to see whether these searches translate into loan applications.”

From: https://www.birminghammail.co.uk/black-country/searches-apply-loan-explode-nearly-24897176

 

Stop and think about this for a minute: you're worried about paying your energy bills so you think the solution is to take out a loan so you can pay them?

 

For starters, people are only worried about their energy bills because the 'media' has frightened them into worrying about them, by bandying around huge figures like £3000 or £5000.

 

Secondly, if you're struggling to make ends meet as it is, how on earth does 'borrowing' money in the form of a loan help?

 

Any loan taken out has to be paid back with interest, so you always end up paying back more than you initially 'borrowed'.

 

Also don't forget with interest rate rises, your 'affordable monthly repayments' could quite easily become 'unaffordable' as interest rates rise.

 

It's almost like they want people to increase their debt burden even further.

 

And whats this about "uncertainty about what help will be coming from the Government"? The media have been making a big play about this in the last few days, demanding that it is the Government that needs to 'do something' to help people, by providing more handouts.

 

I disaagree, handouts are not the answer, as that just makes people further indebted and beholden to the State, and of course this is just priming people to get used to and welcoming of the idea of a Universal Basic Income (UBI) which would of course be intrisincally linked to a Chinese-style social credit system.

Edited August 31, 2022 by Grumpy Owl
spelling

[Tinfoil Hat]

Yet more  panic-bourne insanity!

 

There was someone on the local (northwest) news channel yesterday and as usual, I only flicked it on to catch the tail end so don't know the details, but whoever he was, he was saying the things I wanted to hear on the TV - pointing out that a low % of the population have a disproportionately huge portion of the wealth and it needs re-distributing, and that the claim of higher costs of fuel being passed on to the public are not right while the providers are still making obscene profit levels. He was saying that small hand-outs to help people in the short term are not the right answer etc. (If I was less lazy when I get home from work, I should have checked out who he was). Those sentiments voiced on air might just rouse a few more people to think - particularly since he came across as measured and calmly resolute and not remotely tinfoil hat strident.

[Celticdevil]

4 minutes ago, Tinfoil Hat said:

Yet more  panic-bourne insanity!

 

There was someone on the local (northwest) news channel yesterday and as usual, I only flicked it on to catch the tail end so don't know the details, but whoever he was, he was saying the things I wanted to hear on the TV - pointing out that a low % of the population have a disproportionately huge portion of the wealth and it needs re-distributing, and that the claim of higher costs of fuel being passed on to the public are not right while the providers are still making obscene profit levels. He was saying that small hand-outs to help people in the short term are not the right answer etc. (If I was less lazy when I get home from work, I should have checked out who he was). Those sentiments voiced on air might just rouse a few more people to think - particularly since he came across as measured and calmly resolute and not remotely tinfoil hat strident.

It’s not about the money it’s about freedom ffs 

free to live free to live free to live your best life free to breath fresh air 

every breath you take enjoy

[bamboozooka]

its one way to take your property off you.

[Tinfoil Hat]

Just now, Celticdevil said:

It’s not about the money it’s about freedom ffs 

free to live free to live free to live your best life free to breath fresh air 

every breath you take enjoy

 

And hence it is about the money (ffs) because without sufficient to live on, we are fooked. If people have to work every waking hour to earn insufficient money to pay your necessary bills, what freedom is there - freedom to be a tramp living in a cardboard box till you die of hypothermia?

 

And it's about money insofar as it's the ones who have the most who plot and control what happens to the rest of us, so while your romantic summation is attractive and lovely, it's not realistic, is it.

[andy1033]

Yep, thats the last you thing you want.

[Tinfoil Hat]

12 minutes ago, bamboozooka said:

its one way to take your property off you.

Own nothing and be grateful.

[Anti Facts Sir]

Plus, how many loan companies are there?

 

And how many "energy" companies did there used to be, before they culled them all?

 

Who's to say they won't do the same with all these "loan" companies down the line. Your debts/agreement gets handed over to one of the few left who will not honour the previous set-up. Just like with the energy firms who went bust.

[Celticdevil]

50 minutes ago, Tinfoil Hat said:

 

And hence it is about the money (ffs) because without sufficient to live on, we are fooked. If people have to work every waking hour to earn insufficient money to pay your necessary bills, what freedom is there - freedom to be a tramp living in a cardboard box till you die of hypothermia?

 

And it's about money insofar as it's the ones who have the most who plot and control what happens to the rest of us, so while your romantic summation is attractive and lovely, it's not realistic, is it.

I’ve lived that last ten years I’m done 

[Truthblast]

The elite have always been in favour of a rather brutal "sink or swim" philosophy:

 

1) If you work your ass off daily you can have a decent life

2) If you don't follow that mandate you can starve and/or become homeless (depending on country), and nobody gives a shit what happens to you after that

 

 

Their primary concern is to KEEP PEOPLE MOVING ALL THE TIME, RUNNING AROUND PERFORMING SOME KIND OF ECONOMIC ACTIVITY, WHETHER NECESSARY OR ENTIRELY FRIVOLOUS

 

THIS:

 

A) Allows the elite to suck the fruits of everybody's labour UPWARDS daily to where they are positioned

 

B) Keeps people's MINDS BUSY 24/7 and hopefully away from DANGEROUS ideas like... the obvious.

 

 

It also makes many people ANXIOUS, CRANKY, DISILLUSIONED, ALIENATED and INCREASINGLY UNLOVING.

 

The more brutal life gets, the more CALLOUSLY people tend to treat each other.

 

And this WEAKENS THE SOCIAL BONDS AND TRUST IN A SOCIETY, MAKING THE ELITE MUCH STRONGER.

 

 

In other words, the more BRUTAL THE STRUGGLE FOR DAILY INCOME GETS, THE STRONGER THE ELITE GETS.

 

 

There should be a BREAKING POINT where people demand change, but MSM keeps repeating that NOBODY CAN DO ANYTHING ABOUT THE SITUATION WHICH HAS DEVELOPED.

 

 

Its just "THE WAY THINGS WORK".

 

 

 

 

 

[Anti Facts Sir]

4 minutes ago, Truthblast said:

The elite have always been in favour of a rather brutal "sink or swim" philosophy:

 

1) If you work your ass off daily you can have a decent life

2) If you don't follow that mandate you can starve and/or become homeless (depending on country), and nobody gives a shit what happens to you after that

 

 

Their primary concern is to KEEP PEOPLE MOVING ALL THE TIME, RUNNING AROUND PERFORMING SOME KIND OF ECONOMIC ACTIVITY, WHETHER NECESSARY OR ENTIRELY FRIVOLOUS

 

THIS:

 

A) Allows the elite to suck the fruits of everybody's labour UPWARDS daily to where they are positioned

 

B) Keeps people's MINDS BUSY 24/7 and hopefully away from DANGEROUS ideas like... the obvious.

 

 

It also makes many people ANXIOUS, CRANKY, DISILLUSIONED, ALIENATED and INCREASINGLY UNLOVING.

 

The more brutal life gets, the more CALLOUSLY people tend to treat each other.

 

And this WEAKENS THE SOCIAL BONDS AND TRUST IN A SOCIETY, MAKING THE ELITE MUCH STRONGER.

 

 

In other words, the more BRUTAL THE STRUGGLE FOR DAILY INCOME GETS, THE STRONGER THE ELITE GETS.

 

 

There should be a BREAKING POINT where people demand change, but MSM keeps repeating that NOBODY CAN DO ANYTHING ABOUT THE SITUATION WHICH HAS DEVELOPED.

 

 

Its just "THE WAY THINGS WORK".

 

 

 

 

 

Spot on, I'd say.

[KingKitty]

Similar news here in the States...

From The Gateway Pundit:

Bank of America to Offer Zero Down Payment, Zero Closing Cost Mortgage Loans to Black and Hispanic Borrowers

Bank of America on Wednesday announced a new mortgage home loan program for first-time homebuyers.

 

But only blacks and Hispanics will be eligible.

 

Blacks and Hispanics will be able to apply for a zero down payment, zero closing cost mortgage with Bank of America’s new lending program in select cities.

 

Bank of America said it is now offering first-time homebuyers in a select group of cities zero down payment, zero closing cost mortgages to help grow homeownership among Black and Hispanic/Latino communities.

 

The option will first become available in certain neighborhoods in Charlotte, Dallas, Detroit, Los Angeles and Miami. The new mortgage, called the Community Affordable Loan Solution, aims to help eligible individuals and families obtain an affordable loan to purchase a home, the bank said.

The loans require no mortgage insurance — the additional fee typically charged to buyers who put down less than 20% of the purchase price — and no minimum credit score. Instead, eligibility will be based on factors like timely rent payments and on-time utility bill, phone and auto insurance payments.

 

Prospective buyers must also complete a homebuyer certification course provided by Bank of America and federally approved housing counseling partners before they apply for the loan program, the bank said.

 

“During the pandemic, rising home prices and low housing supply have disproportionally impacted Black households more than any other race/ethnic group,” the NAR said in a report. White households are now 40% more likely to be able to afford to buy a home compared with Black households, the association said.

 

 

[screamingeagle]

23 hours ago, Grumpy Owl said:

It's almost like they want people to increase their debt burden even further.

"almost"....you mean definitely and apsolutely 

[Grumpy Owl]

3 hours ago, KingKitty said:

“During the pandemic, rising home prices and low housing supply have disproportionally impacted Black households more than any other race/ethnic group,” the NAR said in a report. White households are now 40% more likely to be able to afford to buy a home compared with Black households, the association said.

 

Perhaps the Blacks and Hispanics are more likely to 'default' on their mortgage repayments though?

 

That's the whole idea though, and it doesn't matter about race/ethnicity really, its all about encouraging people to take on even more debt in order to push them into insolvency.

[KingKitty]

1 hour ago, Grumpy Owl said:

 

Perhaps the Blacks and Hispanics are more likely to 'default' on their mortgage repayments though?

 

That's the whole idea though, and it doesn't matter about race/ethnicity really, its all about encouraging people to take on even more debt in order to push them into insolvency.

Bingo! 

 

Blacks/Hispanics used to government assistance will view this as another "no consequence" hand-outs...er uh, I mean...assistance. This doesn't just cover the home loans, but home furnishings, as well. So, when the banks come a callin', these folks will be without houses and furnishings. 

 

You are correct as well with regards to the racial aspect of this, to a certain extent. No, the banks don't care about their skin color, only their vulnerability. Targeting groups of individuals who are, on average, less educated and tend to have histories of financial irresponsibility. The group they are really targeting this towards or the Hispanics, as their population (in the US) is almost equal to that of the Whites. And, with our Southern border allowing everyone and anyone through, those numbers are quickly rising. 

 

What is curious is the exclusion of Asian-Americans. Asian-Americans are almost equal to that of the Hispanic population, here in the US. A great many of them are of the persuasion that tend to be financially challenged, as well. I've known and have worked alongside of a great many of them, since my first job at seventeen years old. Cambodian, Vietnamese, Thai, Korean, Filipino...none of these folks are represented in this grand scheme...yet. I'm sure we'll hear the cries from their community, soon, and I'm sure they will then be included. Leaving out...White folks like me. Still, it's not about race, just greed. The race aspect is just a bonus for THEM. A bit of icing on the cake. 

Edited September 1, 2022 by KingKitty

[Tinfoil Hat]

It doesn't mention what the interest rates are like (unless I've missed it). Those more likely to default have always had sub-prime mortgage deals available where they unltimatley pay substantially more - and the facilitators generally don't use that term or make the discrepancy in charges known when selling them. Everything's a trap and or a rip off, always! The only thing is, these days, it's as dear to rent somewhere as it is being tied into a mortgage. The man in the street has been stitched up forever and is born into a system that few can thrive in - though it's recently got much worse of course. 

[Nefaria]

On 8/31/2022 at 10:56 PM, Truthblast said:

The elite have always been in favour of a rather brutal "sink or swim" philosophy:

 

1) If you work your ass off daily you can have a decent life

2) If you don't follow that mandate you can starve and/or become homeless (depending on country), and nobody gives a shit what happens to you after that

 

 

Their primary concern is to KEEP PEOPLE MOVING ALL THE TIME, RUNNING AROUND PERFORMING SOME KIND OF ECONOMIC ACTIVITY, WHETHER NECESSARY OR ENTIRELY FRIVOLOUS

 

THIS:

 

A) Allows the elite to suck the fruits of everybody's labour UPWARDS daily to where they are positioned

 

B) Keeps people's MINDS BUSY 24/7 and hopefully away from DANGEROUS ideas like... the obvious.

 

 

It also makes many people ANXIOUS, CRANKY, DISILLUSIONED, ALIENATED and INCREASINGLY UNLOVING.

 

The more brutal life gets, the more CALLOUSLY people tend to treat each other.

 

And this WEAKENS THE SOCIAL BONDS AND TRUST IN A SOCIETY, MAKING THE ELITE MUCH STRONGER.

 

 

In other words, the more BRUTAL THE STRUGGLE FOR DAILY INCOME GETS, THE STRONGER THE ELITE GETS.

 

 

There should be a BREAKING POINT where people demand change, but MSM keeps repeating that NOBODY CAN DO ANYTHING ABOUT THE SITUATION WHICH HAS DEVELOPED.

 

 

Its just "THE WAY THINGS WORK".

 

 

 

 

 

Your words here should be put upon giant billboards everywhere for all the world to see. 

 

I see it daily where I live - people are definitely getting more and more aggressive with each other, everyone is in a rush to be doing something, either working or spending money on shit they don't need.  It's all work and consume, work and consume, they are all brainwashed into it, it's depressing.

 

Everyone should just stop, grow their own food, don't rely on tech, governments and big corporations.

[Truthblast]

1 hour ago, Nefaria said:

Your words here should be put upon giant billboards everywhere for all the world to see. 

 

I see it daily where I live - people are definitely getting more and more aggressive with each other, everyone is in a rush to be doing something, either working or spending money on shit they don't need.  It's all work and consume, work and consume, they are all brainwashed into it, it's depressing.

 

Everyone should just stop, grow their own food, don't rely on tech, governments and big corporations.

 

With Tech they pulled a REALLY nasty trick:

 

1) In the beginning, tech was VERY benign. Home computers, word processors, video cameras for making memories, cool movies rented on VHS tapes, fun video games on your TV, great sounding music CDs, mobile phones you can make calls on wherever you are. All really enjoyable and harmless stuff mostly. WE ALL LOVED THIS STUFF AND GOT USED TO IT.

 

2) THEN CAME THE INTERNET, AND EVERYTHING AND ITS MOTHER SUDDENLY HAD TO CONNECT TO IT AND/OR DEPEND ON IT IN SOME WAY.

 

3) All that was GOOD in the 1980s and 1990s now HAD TO TURN INTO A SPYING DEVICE WHICH IS COMPLETELY UNTRANSPARENT, COMPLETELY UNTRUSTWORTHY AND COMPLETELY MYSTERIOUS IN FUNCTIONING - YOU CAN'T GET A CIRCUIT DIAGRAM FOR ANY ELECTRONIC CHIP USED IN ANYTHING YOU OWN.

 

4) EVERY ELECTRONIC GADGET YOU DESIRE TO OWN BECAME YET ANOTHER WINDOW ALLOWING STRANGERS CONTINENTS AWAY TO PEER RIGHT INTO YOUR HOME AND PRIVATE LIFE.

 

5) INSTEAD OF SAYING "OK, SORRY, THIS STOPS NOW!" GOVERNMENTS AROUND THE WORLD DID ABSOLUTELY NOTHING.

 

6) IF YOU HAVE BEEN ONLINE FOR 20 YEARS, THE TOTAL DATA ILLEGALLY COLLECTED ON YOU WOULD PROBABLY EASILY FILL 5 HARDDISKS BY NOW.

 

7) AND YET WE KNOW VEEERY LITTLE ABOUT THE PRIVATE LIVES OF THE PEOPLE RUNNING THIS SHITSHOW. THEY CAN SEE AND HEAR US. WE CAN'T SEE OR HEAR THEM. WE PROBABLY DO NOT EVEN KNOW THEIR IDENTITIES - WE JUST SEE THE FRONTMEN AND FRONTWOMEN.

 

8) ORWELL WAS RIGHT - TELESCREENS WHICH WATCH YOU AND SPOUT BULLSHIT PROPAGANDA AT YOU.

 

9) THIS WAS 100% PLANNED AND INTENTIONAL, CARRIED OUT STEP-BY-STEP, AND HAS NEVER HAPPENED ON A PLANETARY SCALE BEFORE.

 

10) THE STRATEGY WAS "BOIL THEM SLOW". EVERY YEAR THEY PUSHED A LITTLE FURTHER INTO OUR PRIVATE LIVES, WHILE LYING THAT THEY ARE DOING NO SUCH THING.

 

11) THE FINAL TARGET IS OUR BRAINS. THAT IS WHAT THEY NEED TECH TO REACH INTO 24/7. IT IS ALSO THE REASON ELON MUSK IS BEING PROMOTED LIKE HE'S "HUMANITY'S SAVIOUR". COOL CARS AND SPACE ROCKETS? WELL HIS BRAIN CHIP MUST BE AWESOME TO HAVE!

 

12) EVERY DEVICE YOU OWN CAN TURN "JUDAS" ON YOU AT ANY TIME. THIS TOO WAS 100% PLANNED.

 

 

[Nefaria]

1 hour ago, Truthblast said:

ORWELL WAS RIGHT - TELESCREENS WHICH WATCH YOU AND SPOUT BULLSHIT PROPAGANDA AT YOU.

I have noticed something recently - i think it's because i rarely watch the news now (i got so fed up of the BS), the odd few times i do see it - the "tone" of the presenters and reporters has changed, the way they speak, it's like they speak AT YOU in very cold and authoritative form, their speech to me sounds very harsh, abrupt,  their sentences sound "clipped" and very robotic, it's seems like a very unnatural way of speaking to me.  It's like they are robots.  Sky News seems to me the worst for this (the BBC not far behind), their reporters have definitely been trained / encouraged to sound this way, add extra "drama" and effect to every story.  You can tell it's all designed to evoke fear in people, to get people to behave in a certain way, people literally react to it, make comments back at the television screen!  I see this all in front of me and I feel like i am living in some horrible depressing nightmare sometimes, where everyone is being controlled.  When i point out to people that it's BS they just look at me like i am mad.

 

George Orwell's prediction is exactly spot on, we are all definitely living on Airstrip One.

Edited September 2, 2022 by Nefaria

[Anti Facts Sir]

5 minutes ago, Nefaria said:

I have noticed something recently - i think it's because i rarely watch the news now (i got so fed up of the BS), the odd few times i do see it - the "tone" of the presenters and reporters has changed, the way they speak, it's like the speak AT YOU in very cold and authoritative form, their speech to me sounds very harsh, abrupt,  their sentences sound "clipped" and very robotic, it's seems like a very unnatural way of speaking to me.  It's like they are robots.  Sky News seems to me the worst for this (the BBC not far behind), their reporters have definitely been trained / encouraged to sound this way, add extra "drama" and effect to every story.  You can tell it's all designed to evoke fear in people, to get people to behave in a certain way, people literally react to it, make comments back at the television screen!  I see this all in front of me and I feel like i am living in some horrible depressing nightmare sometimes, where everyone is being controlled.  When i point out to people that it's BS they just look at me like i am mad.

 

George Orwell's prediction is exactly spot on, we are all definitely living on Airstrip One.

This becomes even more obvious when you see old BBC/ITV News clips, with the newsreaders at a desk reading out actual stories in a neutral fashion.

[Nefaria]

24 minutes ago, Anti Facts Sir said:

This becomes even more obvious when you see old BBC/ITV News clips, with the newsreaders at a desk reading out actual stories in a neutral fashion.

I am glad it's not just me that's hearing and seeing the difference, something has definitely changed in the way news is presented.

[Truthblast]

32 minutes ago, Nefaria said:

I have noticed something recently - i think it's because i rarely watch the news now (i got so fed up of the BS), the odd few times i do see it - the "tone" of the presenters and reporters has changed, the way they speak, it's like the speak AT YOU in very cold and authoritative form, their speech to me sounds very harsh, abrupt,  their sentences sound "clipped" and very robotic, it's seems like a very unnatural way of speaking to me.  It's like they are robots.  Sky News seems to me the worst for this (the BBC not far behind), their reporters have definitely been trained / encouraged to sound this way, add extra "drama" and effect to every story.  You can tell it's all designed to evoke fear in people, to get people to behave in a certain way, people literally react to it, make comments back at the television screen!  I see this all in front of me and I feel like i am living in some horrible depressing nightmare sometimes, where everyone is being controlled.  When i point out to people that it's BS they just look at me like i am mad.

 

George Orwell's prediction is exactly spot on, we are all definitely living on Airstrip One.

 

NEURO LINGUISTIC PROGRAMMING.

 

In NLP training they teach:

 

1) Leading sentence structure/Word choice

2) Commanding or soothing tone of voice

3) Strategic Inflection/Emphasis/Dramatization

4) Rhythm - Very mechanical and unnatural. Designed to BYPASS the SPEECH ANALYSIS CENTER of the brain.

5) Repetition of key WORDS

6) The "Hypnotic Gaze" - How to PIN the viewer with your eyes

7) Body posture designed to FORCE TRUST THEN SUBMISSION

8) Head tilt designed to DO THE SAME

9) HAND GESTURES CAREFULLY TIMED TO HIGHLIGHT PARTS OF THE SPEECH, AND WHICH HAND - LEFT/RIGHT - TO DO THEM WITH

10) How to REALLY LULL SOMEONE TO TRUST-SLEEP AND "LINGUISTICALLY PROGRAM THEM" TO DO WHAT YOU WANT

 

NLP practitioners are HIGH TECH HYPNOTISTS.

 

HIGH TECH BECAUSE NLP WAS CREATED USING TEST SUBJECTS IN LABORATORIES.

 

 

[Nemuri Kyoshiro]

17 minutes ago, Truthblast said:

 

NEURO LINGUISTIC PROGRAMMING.

 

In NLP training they teach:

 

1) Leading sentence structure/Word choice

2) Commanding or soothing tone of voice

3) Strategic Inflection/Emphasis/Dramatization

4) Rhythm - Very mechanical and unnatural. Designed to BYPASS the SPEECH ANALYSIS CENTER of the brain.

5) Repetition of key WORDS

6) The "Hypnotic Gaze" - How to PIN the viewer with your eyes

7) Body posture designed to FORCE TRUST THEN SUBMISSION

8) Head tilt designed to DO THE SAME

9) HAND GESTURES CAREFULLY TIMED TO HIGHLIGHT PARTS OF THE SPEECH, AND WHICH HAND - LEFT/RIGHT - TO DO THEM WITH

10) How to REALLY LULL SOMEONE TO TRUST-SLEEP AND "LINGUISTICALLY PROGRAM THEM" TO DO WHAT YOU WANT

 

NLP practitioners are HIGH TECH HYPNOTISTS.

 

HIGH TECH BECAUSE NLP WAS CREATED USING TEST SUBJECTS IN LABORATORIES.

 

 

 

[Truthblast]

19 minutes ago, Nemuri Kyoshiro said:

 

 

Seen this before.

 

AFAIK, major TV networks have teams of NEWS READING TRAINERS.

 

You go through weeks of training with them before you are allowed to say a word on live TV.

 

Take a wild guess WHO trained those trainers?

 

 

[Truthblast]

From Wikipedia:

 

 

 

Neuromarketing is a commercial marketingcommunication field that applies neuropsychology to market research, studying consumers' sensorimotor, cognitive, and affective responses to marketing stimuli.^[1][2][3] The potential benefits to marketers include more efficient and effective marketing campaigns and strategies, fewer product and campaign failures, and ultimately the manipulation of the real needs and wants of people to suit the needs and wants of marketing interests.^[4]

 

Certain companies, particularly those with large-scale ambitions to predict consumer behavior, have invested in their own laboratories, science personnel, or partnerships with academia.

 

Neuromarketing is still an expensive approach; it requires advanced equipment and technology such as magnetic resonance imaging (MRI), motion capture for eye-tracking, and the electroencephalogram.^[5] 

 

Given the amount of new learnings from neuroscience and marketing research, marketers have begun applying neuromarketing best practices without needing to engage in expensive testing.