Pearson wants to use Blockchain to track WHO owns its Ebooks, WHO sells them 2nd hand to WHOM and wants to MAKE MONEY from 2nd hand sales of its Ebooks:
https://www.bloomberg.com/news/articles/2022-08-01/pearson-hopes-blockchain-will-make-it-money-every-time-its-e-books-change-hands
“In the analogue world, a Pearson textbook was resold up to seven times, and we would only participate in the first sale,” he told reporters following the London-based company’s interim results on Monday, talking about technological opportunities for the company.
“The move to digital helps diminish the secondary market, and technology like blockchain and NFTs allows us to participate in every sale of that particular item as it goes through its life,” by tracking the material’s unique identifier on the ledger from “owner A to owner B to owner C,” said Bird, a former Disney executive.