3mnoseyella
18-11-2009, 08:54 PM
http://www.youtube.com/watch?v=RKUHY-3tuwM
£6m government ad warning about climate change is to be investigated by watchdogs over claims it is misleading and too "scary" for children.
The government has already been prevented from screening the ad during children's programmes.
But the ASA has still received complaints from parents saying it is too frightening, although most complainants questioned the scientific basis of the claim that climate change is man-made.
An ASA spokeswoman said: "It is not just about the issue of climate change in this particular case. We have had a huge number of complaints about the science but also whether the ad itself is scary for children."
She said the watchdog would be investigating whether the claims about climate change could be substantiated and whether the ad complied with taste and decency rules.
But because of the complex issues involved the probe is likely to take longer than normal, she added.
The Advertising Standards Authority has received 1000's complaints about the Department of Energy and Climate Change's "bedtime stories" ad
£6m government ad warning about climate change is to be investigated by watchdogs over claims it is misleading and too "scary" for children.
The government has already been prevented from screening the ad during children's programmes.
But the ASA has still received complaints from parents saying it is too frightening, although most complainants questioned the scientific basis of the claim that climate change is man-made.
An ASA spokeswoman said: "It is not just about the issue of climate change in this particular case. We have had a huge number of complaints about the science but also whether the ad itself is scary for children."
She said the watchdog would be investigating whether the claims about climate change could be substantiated and whether the ad complied with taste and decency rules.
But because of the complex issues involved the probe is likely to take longer than normal, she added.
The Advertising Standards Authority has received 1000's complaints about the Department of Energy and Climate Change's "bedtime stories" ad