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lightfiend
20-10-2009, 05:42 AM
Everyday In Every Way I Am Getting Better And Better (http://www.theemotionmachine.com/mind/mental-health-psychology/everyday-in-every-way-i-am-getting-better-and-better/)

Excerpt:

Émile Coué, a French psychologist and pharmacist in the late 19th century, was one of the first individuals to make use of optimistic autosuggestion as a popular form of psychotherapy and self-improvement.

His most famous method – the Coué Method – involved saying the positive affirmation, “Everyday, in every way, I am getting better and better” at the beginning and end of each day. It was meant to be repeated in a clear and focused state of mind.

Coué believed that through the use of autosuggestion and imagination an individual could motivate their self to better living habits and health. Émile Coué noticed that he could improve the effectiveness of a drug by praising its effectiveness to his patients. This discovery eventually became known as the placebo effect.