mountainwarrior
26-11-2008, 02:07 AM
http://www.earthtimes.org/articles/show/common-to-release-universal-mind-control-on-december-9th,635060.shtml
SANTA MONICA, Calif., Nov. 24 /PRNewswire/ -- Grammy award winning
platinum recording star and big screen actor Common is set to release his
highly anticipated eighth (8th) studio album, Universal Mind Control (UMC) on
December 9th on G.O.O.D Music/Geffen Records. Universal Mind Control follows
last summer's release Finding Forever which debuted at number one (#1) on the
Billboard 200.
The techno-inspired club banger, Universal Mind Control, presents a fresh
sound and change of direction for the Chicago-bred musician. Common created
Universal Mind Control because he felt the feel-good music was the only music
missing from his body of work.
"I've always been passionate about what I do," says Common. "I put my
heart into Universal Mind Control, and I think it'll reach audiences I've
never touched before."
With every new release Common is able to gain the eyes and ears of an
entirely new audience. The artist began his career with stimulating lyrics in
his 1992 debut, Can I Borrow a Dollar?, and subsequent release Resurrection.
One Day It'll All Make Sense introduced Common to the neo-soul/bohemian crowd,
Like Water for Chocolate solidified his position with the next generation of
soul musicians, and the adventurous Electric Circus saw Common expand his
horizons even more. Be and Finding Forever, resulted in classic, soulful
albums that would garner four Grammy nominations for Be and a Grammy Award for
Finding Forever.
To promote Universal Mind Control Common produced two videos: one a high
tech futuristically looking piece shot with a modern and sleek fashion
sensibility for the high energy title track "Universal Mind Control" and the
other a ground-breaking piece for "Announcement," which features state of the
art post effects and should be available right around the album release date.
Both videos are directed by Hype Williams and both songs are produced by
and feature Pharrell.
Produced by The Neptunes and Mr. DJ (of Outkast fame), Universal Mind
Control hosts a number of fun-filled tracks including "Make My Day," a sunny
hip-hop version of "California Girls" with a Cee-Lo hook, and "Everywhere," an
upbeat duet that draws its guitar riff from Pat Benatar's "Love Is A
Battlefield." The Chicago MC manages to remain true to his roots with "What A
World," a story that is based on Common's journey of overcoming long odds to
find success that features a catchy hook by pop duo Chester French and
"Changes," an optimistic look at the future that pays homage to President
Elect Barack Obama. The first single, the title track and Afrika
Bambaataa-influenced "Universal Mind Control" is #2 most added at urban radio
this week (Source: R&R's "Urban National Airplay" chart) and is featured in a
Zune commercial that Common appears in alongside Bambaataa. The commercial
appears on TV and online.
Early praise on Universal Mind Control includes reviews from outlets such
as Rolling Stone who says UMC has "hyperspeed dance-floor jams spiced up with
futuristic effects and deft lyrics," while Entertainment Weekly states that
Universal Mind Control is "packed with flashy synths and catchy hooks."
To complement the new release, Common has launched a new website,
thinkcommon.com. Thinkcommon.com was designed and developed by Fishbucket and
will serve as the main hub for any fan who wants to keep up-to-date on
Common's life, music, films, and beyond.
Common has been a mainstay in the entertainment business for sixteen (16)
years. He recently made the transition to film and has starred in five (5)
major films with incredible stars including: Smokin' Aces directed by Joe
Carnahan starring Jeremy Piven and Ben Affleck and American Gangster directed
by Ridley Scott starring Russell Crowe and Denzel Washington in 2007, Street
Kings directed by David Ayer starring Forest Whitaker and Keanu Reeves and
Wanted directed by Timur Bekmambetov starring Angelina Jolie and Morgan
Freeman in 2008. In May of 2009 we will catch Common starring in Terminator
Salvation directed by McG and also starring Christian Bale.
He has also written three children's books -- one having won a NAACP
Award, has a youth empowerment foundation (The Common Ground Foundation
-- http://www.commongroundfoundation.org), and he has enjoyed being a part of
commercial endorsement campaigns for Lincoln, Gap, Converse, and now
Microsoft.
Along with all of that he's even designed his own hat line (Soji), so you
won't be surprised to know that Common continues to push the boundaries with
plans to launch a film production company soon. Common is currently on a
promotional tour across the country promoting the upcoming release of
Universal Mind Control.
SOURCE Interscope Geffen A&M
Copyright © 2008 PR Newswire. All rights reserved.
SANTA MONICA, Calif., Nov. 24 /PRNewswire/ -- Grammy award winning
platinum recording star and big screen actor Common is set to release his
highly anticipated eighth (8th) studio album, Universal Mind Control (UMC) on
December 9th on G.O.O.D Music/Geffen Records. Universal Mind Control follows
last summer's release Finding Forever which debuted at number one (#1) on the
Billboard 200.
The techno-inspired club banger, Universal Mind Control, presents a fresh
sound and change of direction for the Chicago-bred musician. Common created
Universal Mind Control because he felt the feel-good music was the only music
missing from his body of work.
"I've always been passionate about what I do," says Common. "I put my
heart into Universal Mind Control, and I think it'll reach audiences I've
never touched before."
With every new release Common is able to gain the eyes and ears of an
entirely new audience. The artist began his career with stimulating lyrics in
his 1992 debut, Can I Borrow a Dollar?, and subsequent release Resurrection.
One Day It'll All Make Sense introduced Common to the neo-soul/bohemian crowd,
Like Water for Chocolate solidified his position with the next generation of
soul musicians, and the adventurous Electric Circus saw Common expand his
horizons even more. Be and Finding Forever, resulted in classic, soulful
albums that would garner four Grammy nominations for Be and a Grammy Award for
Finding Forever.
To promote Universal Mind Control Common produced two videos: one a high
tech futuristically looking piece shot with a modern and sleek fashion
sensibility for the high energy title track "Universal Mind Control" and the
other a ground-breaking piece for "Announcement," which features state of the
art post effects and should be available right around the album release date.
Both videos are directed by Hype Williams and both songs are produced by
and feature Pharrell.
Produced by The Neptunes and Mr. DJ (of Outkast fame), Universal Mind
Control hosts a number of fun-filled tracks including "Make My Day," a sunny
hip-hop version of "California Girls" with a Cee-Lo hook, and "Everywhere," an
upbeat duet that draws its guitar riff from Pat Benatar's "Love Is A
Battlefield." The Chicago MC manages to remain true to his roots with "What A
World," a story that is based on Common's journey of overcoming long odds to
find success that features a catchy hook by pop duo Chester French and
"Changes," an optimistic look at the future that pays homage to President
Elect Barack Obama. The first single, the title track and Afrika
Bambaataa-influenced "Universal Mind Control" is #2 most added at urban radio
this week (Source: R&R's "Urban National Airplay" chart) and is featured in a
Zune commercial that Common appears in alongside Bambaataa. The commercial
appears on TV and online.
Early praise on Universal Mind Control includes reviews from outlets such
as Rolling Stone who says UMC has "hyperspeed dance-floor jams spiced up with
futuristic effects and deft lyrics," while Entertainment Weekly states that
Universal Mind Control is "packed with flashy synths and catchy hooks."
To complement the new release, Common has launched a new website,
thinkcommon.com. Thinkcommon.com was designed and developed by Fishbucket and
will serve as the main hub for any fan who wants to keep up-to-date on
Common's life, music, films, and beyond.
Common has been a mainstay in the entertainment business for sixteen (16)
years. He recently made the transition to film and has starred in five (5)
major films with incredible stars including: Smokin' Aces directed by Joe
Carnahan starring Jeremy Piven and Ben Affleck and American Gangster directed
by Ridley Scott starring Russell Crowe and Denzel Washington in 2007, Street
Kings directed by David Ayer starring Forest Whitaker and Keanu Reeves and
Wanted directed by Timur Bekmambetov starring Angelina Jolie and Morgan
Freeman in 2008. In May of 2009 we will catch Common starring in Terminator
Salvation directed by McG and also starring Christian Bale.
He has also written three children's books -- one having won a NAACP
Award, has a youth empowerment foundation (The Common Ground Foundation
-- http://www.commongroundfoundation.org), and he has enjoyed being a part of
commercial endorsement campaigns for Lincoln, Gap, Converse, and now
Microsoft.
Along with all of that he's even designed his own hat line (Soji), so you
won't be surprised to know that Common continues to push the boundaries with
plans to launch a film production company soon. Common is currently on a
promotional tour across the country promoting the upcoming release of
Universal Mind Control.
SOURCE Interscope Geffen A&M
Copyright © 2008 PR Newswire. All rights reserved.