Labour hires Saatchi ad agency to 'sell' ID Cards

[bicycle]

The Government is paying a top advertising agency to ‘sell’ its controversial £20billion ID card scheme to the public.

The Home Office has employed M&C Saatchi to mount a marketing blitz ahead of the National Identity Scheme’s launch in November.

ID cards will allow the Government to hold the personal details of 60million citizens - including fingerprints and iris patterns - on a central database.
Ads for IDs: The Saatchi & Saatchi offices in Charlotte Street, London

Ads for IDs: The Saatchi & Saatchi offices in Charlotte Street, London

But there are fears that fraudsters, terrorists or blackmailers could steal the information and use it for criminal purposes.

Despite this, the Home Office has ordered that all non-EU workers living in Britain hold an ID card as of November.

M&C Saatchi will begin the campaign with TV adverts and posters explaining the cards’ ‘benefits’ to a sceptical public.
Labour campaign: A Saatchi advertisement for Gordon Brown in 2007

Labour campaign: A Saatchi advertisement for Gordon Brown in 2007

The firm is also believed to be behind a Home Office website, www.mylifemyid.org, which has been advertised on social networking sites Facebook and Bebo since July.

The site invites youngsters to sign up for ID cards on a ‘purely voluntary basis’.
The advertising company is run by Lord Saatchi, a former Conservative Party chairman

The advertising company is run by Lord Saatchi, a former Conservative Party chairman

M&C Saatchi is part-owned by Maurice Saatchi - a former chairman of the Conservative Party, which has vehemently opposed ID cards since they were first mooted in 2001.

Last night, critics labelled the move a ‘desperate spin operation’.

Shadow Immigration Minister Damian Green said: ‘This lays bare the level of desperation at a Home Office trying frantically to spin its way out of a terrible policy.

‘The Government ignores just about every independent assessment of the ID scheme, which either finds it too costly or damaging to our civil liberties.’

Under Government plans, ID cards will be held by everyone over 16 from 2017.

However, a damning report from the Home Affairs Select Committee warned that ID cards could be used by the Government to spy on its citizens. It said: ‘We are concerned about the surveillance potential of the scheme.’

Matthew Sinclair, of the TaxPayers’ Alliance, said: ‘If the Government still can’t convince people that it is a good idea, then they should accept that rather than spending more public money trying to change people’s minds.’

http://www.dailymail.co.uk/mailonsunday/article-1053171/Labour-hires-Saatchi-ad-agency-sell-controversial-ID-cards-launch-November.html

[jesta_g]

paving the way for mandatory ID cards very soon.

Good find , thank you

[cheeb]

That Should Surprise Me,
That Labour Are Hiring Saatchi And Saatchi

But It Doesn't.......

Saatchi And Saatchi Media Whores Behind Labours Election Defeat

This Is Their Previous Work...:

http://img116.imageshack.us/img116/4089/labourtaxbombtaxbombl46qu0.jpg

http://img116.imageshack.us/img116/3638/labournewdangersmallnu7.jpg

Saatchi & Saatchi, which masterminded Margaret Thatcher's three election victories, was appointed to handle the Labour Party's advertising account.



The agency secured the multi-million pound contract with the slogan: "Not flash, just Gordon."

http://img116.imageshack.us/img116/3405/notflashjustgordonuv5.jpg

The appointment, will heighten speculation that Gordon Brown is planning to call an early election.

Saatchi & Saatchi's now legendary poster, which depicted a lengthy queue of unemployed workers snaking into an unemployment office under the heading: "Labour isn't working", is credited with helping Mrs Thatcher win the 1979 general election.

http://img293.imageshack.us/img293/1733/labourisntworkingyn1.jpg

The agency was the first to be appointed by a British political party. It was the agency's biggest publicity coup and one that paid dividends for years to come.

Saatchi And Saatchi

Probably Satirised By Stephen Fry And John Bird In:

Absolute Power.

Prentiss and McCabe ( played by Fry and Bird)

Prentiss is a man without morals, whose only objectives are money and power.

Prentiss and McCabe often find themselves working on behalf of two rival clients, one of whom is often the shadier side of the Labour Government,

http://uk.youtube.com/watch?v=jZPpvO8HsqE
http://uk.youtube.com/watch?v=jZPpvO8HsqE

Saatchi And Saatchi

Media Spin Docktoring Whores...!!!!!

[jesta_g]

here in edinburgh for our bus services, pensioners special needs and disability etc have had chips been put in the ID cards and the bus companies are slowly introducing this to the general public. with the buses having GPS systems they can now track you where you are when you scan your bus pass . how unfair of them to start on the "weaker" (no offence meant). they have put this info on flyers etc in our newspapers very recently.
im riding a bike as soon as i can afford one.